the logos definition: the best logos commercial examples for video creators 0 Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense. Make them think. Sounds like a good plan, but how? Aristotle’s got your back. In ancient Greece, the philosopher put forth three modes of persuasion that endure to this day. The best commercials and videos apply Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — to connect with viewers. In this piece, we’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content and convince any audience to do your bidding. LOGOS APPEAL 1. Understanding logos rhetoric Clearly and concisely convey to the audience why they should logically buy what you’re selling. Provide evidence in the form of facts, figures, and statistics. Give customers irref...
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